Marthaler Honda Toyota

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Welcome to
Marthaler Honda Toyota

Marthaler Honda Toyota Group in Ashland, WI treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence! Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form on our websites or by calling us. We look forward to serving you!

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Marthaler Honda Toyota Dealership in Ashland, WI

Welcome to Marthaler Honda Toyota in Ashland, Wisconsin — your destination for quality imported SUVs, sedans, and trucks. Whether you're searching for a quality new or pre-owned vehicle for travel or much-needed maintenance for your current vehicle, Marthaler Honda Toyota has you covered.

The Ashland Area's Go-To Honda & Toyota Dealership

Marthaler Honda Toyota is proud to call Ashland, Wisconsin, home. Our ideal location in Ashland allows us to serve communities such as Duluth, Superior, Rhinelander, Ironwood, and beyond. Whether you're Wisconsin-proud or you're a Michigan or Minnesota neighbor, we're ready to show you why our dealership has become the Ashland area's go-to Honda and Toyota destination.

Our team has received recognition for our honed focus on our visitors' experiences through the President's Award from both Honda and Toyota in the customer service category. We like to think it's because we go above and beyond when it comes to taking care of our customers, but in truth, our customers make that pretty easy for us. Come join the Marthaler Honda Toyota family to discover your next favorite car or truck.

Our Models

There's something for every driving style in the Honda and Toyota lineups. Many of our most popular models are family-ready and adventure-equipped SUVs, including the Honda Pilot, Honda CR-V, and Toyota RAV4. If you need to get some work done and you want to do it in style, take a test drive of the rugged Toyota Tacoma midsize pickup or the light-duty Toyota Tundra.

In addition to plenty of new Toyota and Honda models, you'll also find a great selection of quality pre-owned vehicles. In addition to getting a great deal on a new-to-you vehicle, these pre-owned models allow you to shop beyond our Honda and Toyota selection. If you don't find what you're looking for this week, check back another time to see what our new options are. You can also reach out to us to talk about what you want from your next vehicle so that we can keep an eye out for you.

The Marthaler Honda Toyota Experience

Marthaler Honda Toyota is with you every step of the way during your vehicle-shopping experience. We don't simply offer vehicles — we're with you through the whole process. After you find your new vehicle, you can rely on our Honda, Toyota, and ASE-certified technicians to keep your ride healthy and in tip-top shape. If you're looking for your next car, speak to our professional finance department to see how you can get it.

Our dealership's doors have been open since 2006 and received a rebranding in 2021 when Aaron Marthaler purchased it. However, the years of experience remain, and we use them to provide our customers with the best car-shopping experience in Wisconsin. We're proud to be a small-town dealership so that we can better get to know each of the customers that walk through our doors. Come see for yourself why so many people choose Marthaler Honda Toyota and be a part of our family.