2025 Toyota Highlander in Ashland, WI
MSRP Starting at $39,820*
Overview of the Vehicle
The 2025 Toyota Highlander brings thoughtful upgrades that make Toyota's popular family SUV even more appealing. This midsize crossover now comes standard with a 2.4L turbocharged four-cylinder engine that provides a robust 265 horsepower and 310 lb-ft of torque, while still delivering up to 25 mpg combined. Available in front- or all-wheel drive, the Highlander offers seating for up to eight and plenty of versatility. With a towing capacity of 5,000 pounds when properly equipped, this SUV can handle weekend adventures as easily as weekday carpools.
Technology Highlights
The Highlander incorporates the latest tech to keep drivers connected and secure. All models now come standard with the Toyota Safety Sense package, which includes active safety features like pre-collision braking and lane keeping assist. An 8-inch touchscreen with Apple CarPlay and Android Auto is also standard equipment.
Design & Styling
With its athletic stance and sculpted body lines, the Highlander brings bold curb appeal. The interior continues the upscale experience with soft-touch surfaces and available premium leather trim. Sporty XSE and top-level Platinum models add unique styling touches like 20-inch alloy wheels, mesh grille inserts, and two-tone exterior paint. With seven stylish trims to choose from, it's easy to find a Highlander that fits your style.
Awards & Accolades
The Highlander has earned accolades for both safety and reliability. It received a 5-star overall safety rating from NHTSA and was named an IIHS Top Safety Pick. Toyota's midsize SUV also boasts excellently predicted reliability scores. When it's time to shop for a family-friendly crossover, come see the award-winning 2025 Toyota Highlander at Marthaler Honda Toyota of Ashland.
Shop the 2025 Toyota Highlander Today!
*Starting MSRP is the lowest Base MSRP for the series of a model and excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,195 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Prius, Prius Plug-in Hybrid, Toyota Crown, Mirai, GR86, GR Supra), $1,450 for Entry SUV (Corolla Cross, Corolla Cross HV), $1,450 for Small SUV (RAV4, RAV4 HV, RAV4 Plug-in Hybrid, bZ4X), $1,495 for Mid SUV/Van (4Runner, 4Runner HV, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna, Land Cruiser, Toyota Crown Signia), $1,595 for Small Pickup (Tacoma, Tacoma HV), $2,095 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on Delivery, Processing and Handling.) Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. Dealer price will vary.