2024 Chevrolet Silverado 2500HD

Locations Marthaler Honda Toyota Proudly Serve

Your Northern Wisconsin Destination for Honda & Toyota

If you're looking for a trusted dealership in Northern Wisconsin, Marthaler Honda Toyota of Ashland is your one-stop destination. We proudly serve drivers from Ashland, WI and nearby communities with a wide selection of new SUVs and trucks from two of the most reliable brands on the road—Honda and Toyota. Whether you're in the market for a fuel-efficient sedan, a family-friendly SUV, or a rugged pickup, our dealership offers a stress-free shopping experience backed by friendly service and great deals.


Ashland, WI

Ashland, WI

If you're searching for a new or used car in the Ashland, WI area, make Marthaler Honda Toyota your first stop. We know the drive may seem far if you're coming from out of town, but our massive selection and exceptional service make the trip worthwhile.

Ashland, WI
Hayward, WI

Hayward, WI

Marthaler Honda Toyota of Ashland offers Hayward, WI drivers a wide selection of new and used Toyota and Honda vehicles, including popular models like the Camry, Highlander, and RAV4. With competitive pricing, flexible financing options, and a comprehensive service center utilizing genuine Toyota parts, the dealership provides a convenient and reliable destination for all automotive needs.

Hayward, WI
Ironwood, WI

Ironwood, WI

If you're shopping for a new or used car near Ironwood, MI, make the quick trip to Marthaler Honda Toyota in Ashland, WI. Our friendly team, wide selection, and great deals make us well worth the drive.

Ironwood, WI


Lake Nebagamon, WI

Lake Nebagamon, WI

If you're shopping for a new or used vehicle near Lake Nebagamon, WI, Ashland Honda Toyota is worth the short drive. Our wide selection, competitive prices, and commitment to customer satisfaction make us a trusted choice for drivers across the region.

Lake Nebagamon, WI
Mason, WI

Mason, WI

If you're shopping for a new or used vehicle near Mason, WI, make the short trip to Ashland Honda Toyota. Our wide selection, friendly team, and competitive pricing make us a top choice for drivers from all over the region.

Mason, WI
Washburn, WI

Washburn, WI

If you're shopping for a new or used car near Washburn, WI, Ashland Honda Toyota is just a short drive away. With a wide selection of Honda and Toyota vehicles, competitive pricing, and friendly service, we make it easy to find the right vehicle close to home.

Washburn, WI

Salesman helping customerShop New SUVs and Trucks from Honda & Toyota

Our inventory of new Honda and Toyota models includes the latest vehicles packed with modern tech, safety features, and dependable performance. From the Honda CR-V and Pilot to the Toyota RAV4 and Tacoma, you'll find a variety of new SUVs and trucks that fit your lifestyle. We also carry an excellent selection of used vehicles and offer competitive trade-in values to help you get the most out of your current car.

Flexible Financing Options for Every Driver

Need financing? Our in-house finance center is here to assist you every step of the way. Whether you're buying or leasing, we work with a range of lenders to help drivers with all credit backgrounds secure affordable loan options. Use our online tools to apply for financing, estimate your payments, or get a value for your trade-in—all from the comfort of your home.

Certified Auto Service, Parts, and Repairs

Beyond vehicle sales, Marthaler Honda Toyota of Ashland is also your local source for auto care and maintenance. Our service center handles everything from routine oil changes and tire rotations to complex transmission repairs. Looking for genuine Honda or Toyota parts? Our parts department is fully stocked and ready to assist with any DIY repairs or upgrades. Schedule service or parts pickup online, and let our certified technicians keep your vehicle running like new.


Shop Your Favorite Vehicles




Day Open Closed
Monday 8:00AM 6:00PM
Tuesday 8:00AM 6:00PM
Wednesday 8:00AM 6:00PM
Thursday 8:00AM 6:00PM
Friday 8:00AM 6:00PM
Saturday 8:00AM 5:00PM
Sunday Closed Closed
Day Open Closed
Monday 7:30AM 5:00PM
Tuesday 7:30AM 5:00PM
Wednesday 7:30AM 5:00PM
Thursday 7:30AM 5:00PM
Friday 7:30AM 5:00PM
Saturday 7:30AM 2:00PM
Sunday Closed Closed
Day Open Closed
Monday 7:30AM 5:00PM
Tuesday 7:30AM 5:00PM
Wednesday 7:30AM 5:00PM
Thursday 7:30AM 5:00PM
Friday 7:30AM 5:00PM
Saturday 7:30AM 2:00PM
Sunday Closed Closed
Department Number
Sales 715-682-5252
Service 715-682-5252
Parts 715-682-5252