2025 Toyota Prius in Ashland, WI
MSRP Starting at $28,400*
Overview of the Vehicle
The 2025 Toyota Prius is back and better than ever! This tried-and-true hybrid packs a punch with its sporty new styling, upgraded tech features, and fuel-sipping powertrain. Under the hood, the Prius boasts a responsive 2.0L 4-cylinder engine paired with Toyota's latest hybrid system for snappy acceleration and up to 57 mpg combined. Whether zipping around town or cruising the highway, the Prius delivers a smooth, quiet ride with plenty of creature comforts to keep you relaxed.
Technology Highlights
The Prius embraces the future with its high-tech cabin. All models come loaded with smartphone integration, allowing you to access your apps and music with ease. Higher trims feature a stunning 12.3-inch touchscreen display with navigation, giving your drive a first-class feel. And with Toyota Safety Sense 2.0, you'll have the latest driver assists like automatic emergency braking looking out for you. The Prius makes technology intuitive and useful.
Design & Styling
The Prius turns heads with its daring new look. Sleek lines, aggressive front styling, and available 19-inch wheels give it an athletic stance. The modern interior pampers driver and passengers alike with SofTex synthetic leather and ample passenger space. With striking color options like Supersonic Red and tech-savvy touches throughout, the Prius makes a bold styling statement wherever it goes.
Awards & Accolades
With its unmatched fuel economy, cutting-edge tech, and head-turning design, it's no surprise the Prius continues winning awards. The 2025 model already snagged the titles of Best Hybrid Car from Car and Driver and a Top Safety Pick+ from the IIHS. Stop by Marthaler Honda Toyota of Ashland today to experience the award-winning Prius for yourself!
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* Starting MSRP excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,095 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, prius, prius HV, Prius, Prius Prime, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV/Small SUV (Corolla Cross, Corolla Cross HV, RAV4, RAV4 HV, RAV4 Prime, bZ4X), $1,395 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna), $1,495 for Small Pickup (Tacoma), $1,850 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on the Delivery, Processing and Handling.) The Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. The published prices do not apply to Puerto Rico and the U.S. Virgin Islands. Dealer price will vary.