Honda Dealer Found in Ashland, WI

Welcome to Marthaler Honda of Ashland, where drivers across northern Wisconsin know they can count on us for all their automotive needs. Shopping for a vehicle should feel exciting, not overwhelming, and that’s precisely what we aim for every time you visit. Whether you’re searching for a New Honda SUV to fit the whole family, dependable Honda trucks for work and play, or a sleek sedan like the Honda Accord, our team is here to help you find the perfect match. We’re proud to offer a friendly, no-pressure environment where you can take your time exploring everything from the versatile Honda CR-V to the sporty HR-V.

A Fantastic Range of Options for Every Budget

We understand that every driver’s needs—and budgets—are different. That’s why we stock a wide range of new, used, and certified vehicles that deliver great value at every price point. If you’re looking for affordable options, you’ll love our selection of dependable cars priced under $20K. They’re perfect for first-time buyers, students, or anyone wanting a reliable ride without spending too much. On top of that, we regularly feature vehicle specials to help you save even more on your purchase. Whether you’re interested in a pre-owned SUV, a fuel-efficient sedan, or even a truck that can handle Wisconsin winters, Marthaler Honda of Ashland has something that fits both your lifestyle and your budget.

Service You Can Count On

Buying a car is just the beginning of the journey, and we’re here for you every mile after. Our state-of-the-art Auto Service center is staffed with Honda-certified technicians who know your vehicle inside and out. From oil changes to brakes and tires and major repairs, you can trust us to get the job done right the first time. We only use genuine Honda Parts, so your vehicle performs precisely as it was designed to. Plus, we know maintenance can add up, so we offer service specials throughout the year to make caring for your Honda more affordable. Whether you drive an Accord, HR-V, or Honda CR-V, our service team is committed to keeping your car safe, reliable, and running at its best.

Financing Made Simple

We also know that financing can feel like the most challenging part of the car-buying process—but at Marthaler Honda of Ashland, we make it simple and transparent. Our finance staff will guide you through your options, address your questions, and help you secure a plan that suits your needs. With our payment calculator, you can easily estimate your monthly costs before you even set foot in the dealership. Thinking about trading in your current vehicle? Use our value your trade tool to get a quick idea of its worth and put that toward your next Honda. Whether you’re financing a brand-new Honda SUV or one of our reliable certified pre-owned vehicles, we’ll make sure you drive away feeling confident and excited about your purchase.

Why Choose Marthaler Honda of Ashland?

At the end of the day, it’s not just about selling cars—it’s about building long-term relationships with our customers. When you shop with us, you’re not just another sale; you’re part of the Marthaler Honda family. From our wide variety of Honda trucks, SUVs, and sedans to our trusted Auto Service center and stress-free financing process, everything we do is designed with you in mind. Whether you’re stopping by to test-drive a Honda CR-V, browsing our used cars under $ 20,000, or coming in for your next oil change, you’ll always receive the care and attention you deserve.

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